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Catch us as a Finalist in the What’s Next Boomer Summit Mobile App Showcase!

User Category: BlogOn: March 10, 2013

The annual summit is holding its first mobile app competition and is highlighting mobile applications targeted to the large and growing Baby Boomer and senior market.

eCaring is proud to announce our selection as Finalist  in this year's What’s Next Boomer Business Summit first ever mobile apps showcase. The company will showcase its innovative CareTracker application for Mac iOS, a culturally competent, icon-based interface that empowers home health aides, family members, and patients to enter detailed health information such as clinical vitals data, medication adherence, appointments, and diet and exercise regimens in real time regardless of computer skills or English literacy.

The competition will highlight mobile developers with an application targeted to the large and growing Baby Boomer and senior market that represents more than $3 trillion in spending power. eCaring is among five finalists chosen to present their applications during a keynote session at the Summit. A panel of experts comprised of leaders in the fields of aging, product development and venture capital who will then select the grand prize winner, who will receive $1,000 cash.

“The boomer and senior market is a rich one for mobile application developers that hasn’t been maximized yet,” said Mary Furlong, CEO of Mary Furlong & Associates and executive producer of What’s Next. “Apps that help these consumers manage their health, finances, personal growth goals, and make it easier for them to live independently as they age are in high demand now, and will be even more so in the future. This showcase offers developers targeting this market an unparalleled opportunity to get in front of boomer and senior focused industry experts and capital providers who are uniquely qualified to help them succeed in this space.”  The App Showcase will feature innovative mobile apps across several industries including travel, health and wellness, finance, social media, education, hobbies, entertainment, news, commerce, local, search and social. In addition to presenting their app at the Summit, finalists will receive complimentary exhibit space to showcase their app to the entire conference. In addition to the cash prize, the winner will receive five important introductions to reporters, angel investors and venture capitalists and a free consultation with CEOs who have taken aging products to market. For more information on prizes, the application and selection process and terms and conditions, please visit  The 10th Annual What’s Next Boomer Business Summit will take place on March 12, 2013 at the Hyatt Regency Chicago in Chicago, IL.  Every year, What’s Next brings together the country’s leading Baby Boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the Boomer market, and this year is no different.  The 2013 What’s Next Boomer Business Summit will feature a variety of topics including:  
  • Money, Retirement, and Grandparenting
  • Tech Trends in the Boomer and Senior Market
  • Business Ecosystem of Caregiving
  • Mobile Apps, Marketing, and the Future of E-Commerce
  • Health and Wellness Trends
The 2013 Summit sponsors include AARP, Caregiverlist, Inc., CareLinx,, Clear Writing Solutions, EmergencyLink, FaceTime Strategy, FloridaBlue, Link-age, Inc., Great Call, Inc., Home Instead Senior Care, Innovate LTC, Lotsa Helping Hands, MetLife Mature Market Institute, Responsemine Interactive, Silverado Senior Living, SilverRide, Starkey Hearing TechnologiesTherapy Tubs, Vibrant, and The Hartford. In addition to the Mobile Apps Showcase, attendees can expect to gain insight into the latest Baby Boomer research, market strategies, and success stories and connect with thought leaders, brand managers and entrepreneurs who are shaping the Boomer market. During the Age Beat Luncheon, attendees will have the chance to interact with leading analysts, bloggers, authors and age beat reporters. Attendees will also have the opportunity to network with decision makers who get deals done. For a full list of speakers, registration information, and the latest event updates, visit