eCaring was started by family members responsible for coordinating and planning 24 hour home care for their elderly parents.
Responding to the difficulties and challenges of providing such care, they reached out to find the best professional and practical expertise of health care-industry professionals.
In doing so, they created eCaring:
a complete, Web-based system
for recording, monitoring, and managing
home health care
Our Team includes:
Robert M. Herzog, CEO and Founder
Robert has an extensive background in digital media and creative enterprises as an entrepreneur and executive. For several years he was deeply involved in the home and extended care of his mother Grace, which gave him an understanding of the problems eCaring is designed to solve. He has been a pioneer in applying new technologies to business ventures, working as a senior executive with startup companies such as Motionbox, Diva, ON2 Corp, Softcom, Granite Films and City Winery, major corporations including JPMorgan Chase, Cahners Communications and the Sarnoff Research Center, and not-for-profits including New Jersey Appleseed and Ecotrust. In public service, he was the creator and Director of New York City’s Energy Office, and also taught public school. Robert is also an author and filmmaker. He graduated from Williams College and has a Master’s from the New School.
George Kalkines, Strategic and Business Development
George has devoted his distinguished career to making health care systems work better. As one of New York’s leading health care attorneys, with his own firm and then with Manatt Phelps Phillips, George worked on legislation and programs to systemically address the needs and problems of health care institutions and service providers, including academic medical centers, acute and specialty care hospitals, nursing homes, faculty practice plans and ambulatory care organizations. George was on the Mayor’s Task Force that helped create New York’s Health and Hospitals Corporation, where he served as the Corporation’s first general counsel. George is an avid photographer and intrepid traveler.
James Flynn, Board of Directors, Principal Investor
Jim is General Partner of Deerfield Management, one of the largest dedicated healthcare investment organizations, with over $3 billion in assets invested in over 150 companies whose activities span the spectrum of healthcare-related activities. Jim worked in biotechnology and pharmaceutical equity research at Kidder, Peabody & Co., and was Vice President of Corporate Development at Alpharma (a mid-sized pharmaceutical company with substantial U.S. and International operations), where he completed licensing transactions and managed the company’s strategic review and planning process involving manufacturing, product development, and sales and marketing. He was a Managing Director at Furman Selz covering pharmaceutical and medical device industries, had a proprietary trading account and was the firm’s top ranked analyst. Since assuming full investment management responsibility at Deerfield in 2005, the firm has grown from 16 to over 45 employees and expanded its capabilities to invest across the capital structure. In 2007 Jim launched Deerfield’s Private Design Fund to provide alternative financing options to healthcare companies. Deerfield has provided over $500 million in capital commitments through uniquely developed structures. Jim has degrees in Cellular and Molecular Biology and Economics from the University of Michigan.
Josh Grotstein, Board of Directors
Josh has substantial expertise as a senior digital media and marketing executive and as an investor in early-stage technology and media companies. He was CEO of Motionbox, an online personal video company, which was acquired by Hewlett Packard. Josh was co-founder and managing partner of SAS Investors, a $40M seed stage venture capital fund which invested in core technology companies emerging from top labs and academic research centers. He excelled in senior executive roles at Citigroup (Division Executive in charge of global Internet Banking and eCommerce programs), NBC Digital (Founder and General Manager), Prodigy (SVP Content and Commerce), and CNBC (led business development and affiliate marketing). Josh gained significant marketing and business development experience at CNBC and J. Walter Thompson (worked on Warner-Lambert and Kodak Healthcare businesses) and at McKinsey. He served on the Board of Directors of American Medical Television, a joint venture of the AMA and NBC. Josh’s strong interest in science found an outlet working with the World Science Festival to establish its media partnerships (including Discovery Networks, Scientific American, Scholastic, WNYC, WABC, and ABC News). Josh serves on the Boards of two early-stage venture funds (NYC Seed, and the NYU Innovation Fund), and is an advisor to several early-stage media and technology companies. He is a graduate of Brown University (magna cum laude and phi beta kappa) and the Harvard Business School.
David Pachter, Board of Advisors
David knows how to create and grow companies that meet people’s needs, on the Internet as well as brick and mortar. David is the founder and CEO of NearSay, whose LocalVox merchant platform is one of the leading ways for merchants to connect with customers. LocalVox and its network of consumer sites has over 200,000 unique visitors a month in the New York Market alone in under a year. Previously, as the President and COO of Heavy.com, he guided the expansion of the company, developed its management team and brought it to profitability. David was Senior VP of Business Development and Operations at Softcom/IVT, a leading provider of streaming video applications, where he managed the expansion of marketing, sales and operations from 15 people to over 200, and developed major alliances with business, strategic, and financial partners. David graduated from the University of Vermont with a BA in International Relations.
Mark Mannino, Board of Advisors
Mark is an experienced digital marketing veteran with knowledge on all sides of the process, as a marketer, seller and buyer. Mark currently leads sales in the East and MidWest for MediaMath, the leading digital media buying platform for advertisers and agencies. He led business development for MediaMath building partnerships with suppliers of media and targeting data. Prior to MediaMath, Mark was VP of Operations at Motionbox where he built a sophisticated marketing analytics infrastructure based on Omniture and led customer acquisition. He was an executive with WhenU, an ad network, and a consultant with Bain & Company. Mark is a graduate of Villanova University and an MBA from The Wharton School of the University of Pennsylvania. He lives in Berkeley Heights, New Jersey with his wife, daughter and son. Mark thinks tomatoes with salt is sublime.
Stuart Hunt, Chief Technology Officer
Stuart has been on the cutting edge of digital development, from creating award winning DVDs to some of the best web sites on the Internet. He has worked on interactive media development, network management, database design and administration for companies including Reuters Health; the NBA; ABC News; The Smithsonian (award winning CD-ROM); Sotheby’s Auction House; IBM; AT&T; OnHealth.com; Pfizer; NYU’s Stern School of Business, the Internet Shopping Network; Scholastic; and numerous others. Stuart graduated from Williams College, and has a Masters from New York University’s Interactive Telecommunications Program.
Laura Braslow, Senior Project Manager and Grant Initiatives
Laura is the founder of Righteous Research, a public policy research and data consulting company that produces rigorous impact research and custom databases for organizing and advocacy. She is designing eCaring’s beta user programs and their related data generation and evaluation. Laura has provided research and data support for Manatt Health Solutions, working with hospitals, health plans, state and local government, foundations, and advocacy organizations that serve low income and high need populations. Beyond her work with Manatt, her extensive health care experience includes working with the Russell Sage Foundation and the Joseph S. Murphy Institute for Labor Relations. Laura graduated from Brown University and has an MPA from NYU’s Robert Wagner School of Public Service. She is currently a PhD candidate in Sociology at the City University of New York Graduate Center.
Melody Wilding, Strategic Outreach & Communications
Melody Wilding, LMSW, is a specialist in aging policy and a licensed social worker. She has substantial expertise as a communications consultant performing outreach and strategic communications for healthcare organizations such as the New York Academy of Medicine — building relationships, developing content, and creating comprehensive social media plans. As a Hartford Partnership Program for Aging Education Scholar, Melody coordinated a network of 33 graduate schools and over 2700 students nationwide to create a comprehensive virtual networking portal for gerontology students. She has developed aging-competency training materials for social workers, worked on advocacy campaigns to support Medicaid home care services, and is an active member of the Committee on Leadership In Aging. Melody has also worked with older adults clinically in assisted living and psychiatric settings. She received her Masters from Columbia University and graduated summa cum laude from Rutgers University with a B.A. in Psychology.
Melody Wilding, Strategic Outreach & Communications
Andrew Holz, Chief Operating Officer
Before joining eCaring, Andrew Holz was Vice President of Engineering with Fox Mobile/Jesta Digital, in charge of the team building out the infrastructure for Bitbop, a consumer TV-on-demand service available for mobile and web. Prior to Fox, Andrew led product development at Motionbox, a VC-backed online video startup (acquired by HP/Snapfish) as a member of the Motionbox senior management team. Andrew founded and ran Icarus Productions, a mobile game development company with a string of successful gaming titles on Verizon, AT&T(Cingular), Sprint and Alltel. He got his start at Bell Labs in the AI/Network Surveillance group and the building of LoopExpert Technologies (where he became COO), a highly successful spinout from Lucent acquired by Fluke Networks/Danaher. LoopExpert built Operational Support Systems for the Bell Operating companies that monitored and analyzed test results from nearly all of the 200 million US phone lines each night. He has a B.A. in computer science and psychology from Rutgers College.
